Realm's INSIGHT Sharpens Your Business Intelligence

Moving from Reporting to Decision Support... "Even the most senior real estate executives watch business performance daily." That's Michael Tuer, VP & General Manager of Commercial Solutions at Realm, speaking to me last week.

And Tuer should know. CTI, Realm's property management software, is used by major retail investors (tracking over one billion square feet of space alone) and office and industrial investors across the country.

Realm's new INSIGHT product creates a visual "dashboard" with perhaps half a dozen "dials," similar to the adjacent graphic, "Sales PSF - Q4-04."

INSIGHT's dashboard analyzes information in your "data warehouse," which is populated by property management data from CTI, financial analysis from Argus, payables tracking from Realm PAY and lease projections from Dyna (or any other program).

So as information in your data warehouse changes during a typical day, your dashboard does, too. In fact, dashboard changes can trigger an e-mail alert sent to your inbox. "Hey, your average portfolio rent is going up (or down)!"

Because numbers can overwhelm us, reducing information -- on occupancy rates, budget comparisons and sales per square foot -- to a simple "dial" is powerful. You get the picture immediately. You don't plow through pages of documentation. But if you do need more details, just click and go to the actual program. Your business intelligence grows either way.

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-- Peter Pike