REI Wise Integrates Investment Analysis and Marketing

Make It Quick... How fast can you analyze a property and post a marketing package to the web? Hmm. That depends. Will you do it yourself? Or will you rely upon your financial analysts and marketing staff? In either case, my guess is that finishing both tasks in one day would be super fast.

But why not thirty minutes? That's the aim of John Freyder, CEO of REI Wise, whose online service, MarketEdge, targets properties from $500,000 to $15 million and whose users include brokers at Grubb & Ellis, NAI, RE/MAX Commercial and Sperry Van Ness.

Here's how this web-based service works. Go online (from your office, at a client's office, on the road). Enter the basic property information, the financial data and your growth assumptions. Just like a desktop product, REI Wise generates a series of calculations of future income, expenses and net incomes, along with charts graphically showing the trends and (coming next year) demographics.

Push a button and all of these projections become publicly or privately available to potential buyers as an online marketing package. Check out three examples -- an apartment complex in Las Cruces, NM, ($7.64 million), a medical office building in Corona, CA, ($2.45 million) and another apartment complex in San Bernardino, CA, ($8 million).

MarketEdge costs $24.95 per month with a one-year subscription. Next year Freyder will introduce a similar online service for corporate lease analysis for tenant and owner rep brokers. No more cutting and pasting from one desktop application to another. No need to back up your work. Relax.

Spread the Word... This Dispatch is a "Sponsor Profile" recognizing REI Wise as a supporter of PikeNet. Thank you!

-- Peter Pike