PikeNet Dispatch, November 20, 1998
Vol 3 No. 47 (0142) "More than 9,000 subscribers"
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Contents
1. E-Commerce--Landauer's R-E-Search.com
2.
Web Success--Greenwich Group
3.
CB Richard Ellis --The Casual Look
4.
All Internet, All the Time
5.
Knowledge Base--Contact Lists at infoUSA
6.
Get Dispatch Hyperlinks
7.
Sponsor
 

1. E-commerce--Landauer's R-E-Search. ... "Speed, accuracy, flexibility." That's the mantra of R-E-Search, the new online research service launched by Landauer Associates. The site features three major components: Research Gazette, Metro Analyst and Report Builder. ... You can easily compare MSAs and get detailed information on specific MSAs. For example, I quickly compared capitalization rates and the cost of living between Baltimore and Atlanta.

The powerful Report Builder enables you to customize reports by selecting specific datapoints, datatrends and text elements. You can even save these report parameters, so that you don't have to re-enter them at a later date. In fact, the whole site seeks to customize its online appearance depending upon your interests. For example, if you're a retail specialist, you'll see retail research displayed prominently. ... Standard Reports start at $50, Custom Reports at $125 and Metro Profiles at $300, with annual subscriptions available starting at $750.

I like to say that the hardest part of developing a good web site is not the time or the technology, it's the thinking. And it's clear that Landauer has thought carefully about how to marry traditional print research products and e-commerce. Check it out. ... Remember, hyperlinks to web sites mentioned above are included in the HTML version of the Dispatch (see Paragraph 6 below).

2. Web Success--Greenwich Group. ... The Greenwich Group International, which provides worldwide real estate marketing and investment banking services, has created a terrific extranet capability for clients to access marketing packages online, complete with downloadable spreadsheets and cash flow models. Why FedEx diskettes and glossy pictures across the country when you can get quality information instantaneously? This is the future of marketing. ... Do you have a Web Success story? Send e-mail to . For other recent stories use the following URL:

http://www.pikenet.com/pike?func=WebSuccess09

3. CB Richard Ellis--The Casual Look. ... Wow. CB Richard Ellis' new marketing campaign (Wednesday's WSJ) features casually dressed (mostly young) professionals with blue jeans, e-mail addresses and no ties. You just know that their laptops are slightly off camera. These folks look wired. Cool! ... See next paragraph.

4. All Internet, All the Time. ... Monday's Wall Street Journal, November 16, featured a Technology section with some fascinating quotes. ... For example, according to Jay Walker of Walker Digital, the Internet will have a penetration in the U.S. somewhere between "telephones and the electric power grid." ... And George Colony, president of Forrester Research..."figures there could be hundreds of individual Internet addresses in every room..." Hey, it's all about connectivity. Stay tuned.

5. Knowledge Base--Contact Lists at infoUSA. ... Want to find all glass manufacturers in Indiana (23)? Need to contact attorneys in San Francisco's 94111 ZIP Code (2,849)? Looking for a prospect list to market a property? ... Try infoUSA. ... For step-by-step instructions, visit the PikeNet Knowledge Base under the Tenant Information section or use the URL below:

http://www.pikenet.com/pike?func=showPublicPage&page=
questions/questions/question095

6. Get Dispatch Hyperlinks. ... Join almost 700 subscribers who now receive the Dispatch as a web page. ... Just click the Edit User Profile link under the logo on the PikeNet home page. Enter your e-mail address and password. If you've forgotten your password, click the "E-mail My Password" button and it will be sent to your e-mail address immediately. After you login, choose the HTML option and click the Submit button at the bottom of the page. Remember, not all mail programs can read HTML mail, e.g., AOL and many corporate systems cannot.

http://www.pikenet.com/pike?func=emailRequest

 

7. Sponsor. ... "Coldwell Banker Commercial offers a full spectrum of services for owners, investors and users of commercial space, from market research and strategic planning to implementation to ongoing advisory services. Our expertise covers all property types: office, industrial, apartment, hotel, retail properties and land. Our services include investment advisory, property and asset management and more! For more information, please visit our web site at www.commercial.coldwellbanker.com or call 800-222-2162."

--Peter Pike

Peter Pike / PikeNet
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